Surely anyone born in the 90s is familiar with that LFO lyric, “I like girls that wear Abercrombie & Fitch…” from their song “Summer Girls.” Well, Abercrombie is making headlines lately, and not because of any new song lyric or any really good sales.
The A&F CEO Mike Jeffries has recently displayed one of the many reasons why society takes three steps backward with every two steps forward. He has admitted that he will not sell clothes to certain sized people or of a lower social status because it goes against what the brand stands for. He believes the brand stands for the “cool kids” and the “hot or beautiful, thin and fit people.” He went on to say that he felt that companies who try to target everybody, of all social statuses and sizes, are actually the ones in trouble.
….I’m sorry. What?
Yeah, you read all that correctly. Disgusting isn’t it? First of all, who says that to be beautiful you have to be a twig? And who says that because you’re not on the same social level as Beyonce you have to dress like crap? Where did these set standards come from?
Comments similar to Jeffries’ are one of the reasons people turn to eating disorders, have low self esteem, go down the wrong path, etc. Because they feel that they should meet the social standard.
When did Abercrombie & freaking Fitch decide they set the standards for society?
I’m so angry that those words could even be uttered from someone’s mouth. How do you sleep at night Mike Jeffries?
We are all beautiful in our own way, as cliche as that may sound. It’s true though. And I got news for you Jeffries, there’s a good chance the “cool kids” who wear your clothes in high school, are the ones that are going to have dead end jobs in the real world (because they’re not used to having to actually work), and won’t be able to afford your clothes. So now what? Congratulations your demographic has been cut.
Seriously though, appearance and/or social status is not what makes a person beautiful or ugly. Your personality and your heart are what really makes up your look. What you give back to the world, how good of a person you are, those are all true tests of beauty.
I’m not the only one who is outraged by all this. Greg Karber, a man from Los Angeles, took it upon himself to raise Hell a little bit.
In a video online Karber says, “Abercrombie and Fitch only wants a certain kind of person to be wearing their clothes. Today, we’re going to change that brand.”
Karber took used Abercrombie clothes that were donated to Goodwill etc., and decided to distribute them to homeless people across L.A. How great is that? He is even sounding off on Twitter, trying to get people to donate their used A&F wear to local shelters.
I love this. Making a statement by causing havoc. Absolutely love it. Greg Karber, you and I would be friends.
These are the types of people that need to be heard in society. The people who are promoting change, breaking boundaries, crushing stereotypes. But instead, these strong voices are being overpowered by people of power, like the CEO of A&F.
Think about where your money is going the next time you think about purchasing A&F brand clothes. You may be skinny now, but will you be skinny in a few years? And if you’re a little chubby in a few years (which by no means means that you are ugly), are the sales associates going to look at you a little differently? (Yup) And are the clothes going to discriminate against your size? (Clearly) Do you really want to give your money to a company that judges people already and could potentially judge you in the future? (I hope not)
Change your way of thinking here, and take a stand. This goes for anything in life. Not just clothing items. Don’t be afraid to step out of your comfort zone. Don’t follow the crowd. Don’t rely on a name brand to get you far in life. Don’t let materialistic items define who you are or dictate the direction your life takes.
Stand out. Do not keep calm. Do not keep quiet. Raise Hell. Cause havoc. Change the world.
So, don’t you dare put down the Oreo. If you’re beautiful, you’re beautiful because of who you are, not how you look.
To follow or be a part of this movement with Greg Karber, use the hashtag #FitchTheHomeless on Twitter.